Do You Squidoo?
By Chris on Nov 9, 2007 in Hints & Tips, Resources
I remember back what must have been a couple of years, to when Squidoo was first announced/launched. With marketing genius Seth Godin behind it (Read his books. Now. I’ll wait.), it was thought it couldn’t fail.
Only I don’t think many of those hyping the site fully understood it, because since it launched, I don’t recall hearing or reading much about it, other than the odd passing reference. I might just be looking in the wrong places, but it seems Squidoo was rather underwhelming for most.
Which is a shame really, because I think it could be a really useful tool if used correctly.
What is it?
Squidoo is all about “Lenses”. A Lens is a page which acts as a sign-post to stuff out on the web, all based on a topic. The idea is based about “permission marketing”, trust and the idea that everyone’s an expert at something. Would you trust Google over a human with a passion for a particular topic? I wouldn’t. Google can be gamed and manipulated, real people are a bit harder to trick.
What can I do?
At the most basic level, you can create a page on the Squidoo site which links to other pages and resources all over the web. You could use this as an additional means to market your blog. I’m only just getting started with Squidoo, so to try it out, I created a very basic Squidoo Lens on the Get Rich Project. It displays excerpts of the 3 latest posts, links I think are relevant, and related items from eBay and Amazon.
This last point is a nice feature of Squidoo – you can make money from your Lens. You earn a cut of all Ad and affiliate profits generated by your Lens. Having a Lens is a nice way to potentially earn an extra bit of passive income, all while providing an extra source of traffic. It’s not often you get to advertise your site and make money at the same time!
Or you could give any revenue earned to charity.
Do You Squidoo?
Are you using Squidoo? If so, what for? Do you use it for your blog, for products, or for personal use? If you are using Squidoo, please share your Lenses and tips in the comments!
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