Teaching Sells, the new site from Brian Clarke, Tony Clark and Shane Arthur has launched, after a few weeks of building hype.

You’ve probably seen posts linking to their free report over the last few weeks. If you haven’t read it yet, I suggest you do as it’s rather good. Unsurprisingly, it gives a taste of what’s to come in the full online course.

Normally I avoid these online “guru” courses like the plague, but this time I have stumped up the cash (currently $97 for 3 months “charter membership”), as I have been a long time reader of Brian’s Copy Blogger and I know the material is going to be good. I’ve been reading through the first batch of materials, and so far it’s living up to my expectations. I’ll need to go back over it tomorrow, as I’m skimming just now to just get a flavour of what’s to come.

Initially the course is about taking good content – knowledge and information – beyond the usual confines of eBooks and text-based websites. From there, the idea is to grow into a means of using effective learning techniques to build a booming business.

By moving beyond what 99% of your business rivals might produce, you stand a much better chance of making sales, and at a higher volume or more profitable margin. This makes more sense to me than the standard online entrepreneur “path”, and is possibly why I’ve not really put more than maybe 80% effort in at any one time.

That said, I do still see a big place in the market for those who want the traditional means of selling information products.

Teaching Sells